Responsive Web design is the approach that suggests that design and development should respond to the user's behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. Essentially, responsive design is a way to put together a website so that it automatically scales its content and elements to match the screen size on which it is viewed. It keeps images from being larger than the screen width, and prevents visitors on mobile devices from needing to do extra work to read your content.
Advantages of Responsive Web Design
- Attract a wider audience:
Your audience will access your website from a variety of different devices in all shapes and sizes. Responsive design will accommodate them no matter how big or small their screen is.
- Easier to monitor analytics:
If you have separated websites for different devices that means you have to keep an eye on two analytics. A responsive website is just one website, meaning your analytics is just one source of information.
- Easier to maintain:
Again, multiple websites for multiple devices means any changes needs to be made across all of them. With a responsive website it means you only have to make the change once.
- Boost for SEO:
Marketing your business is obviously crucial for you to be found and SEO is one of the best ways to drive traffic to your website. Google are now, in order to improve their search results for mobile users, favouring responsive websites so they appear higher on the search engines results.
- Consistency in design and brand:
Obviously you can design and customise a mobile website and a traditional website; however you will never get the same look and feel better the two. A responsive website will keep the same design across all devices..