Digital marketing is the use of websites, apps, mobile devices, social media, search engines, and other digital means to promote and sell products and services.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Types of Digital Marketing
- 1. Search Engine Optimization (SEO):- SEO (search engine optimization) is a set of processes aimed at improving a website’s visibility in search engines, like Google, with the goal of getting more organic traffic.
- 2. Pay-Per-Click Advertising (PPC):- Pay-per-click (PPC) advertising enables marketers to reach audiences on news and other websites and digital platforms through paid ads. Marketers can set up PPC campaigns on Google, Bing, LinkedIn, X (formerly Twitter), Pinterest, and Facebook and show their ads to people searching terms related to their products or services.
- 3. Content Marketing:- The goal of content marketing is to reach potential customers through the use of written, visual, or video content that interests them. That content is usually published on a website and then promoted through social media, email marketing, search engine optimization, or even pay-per-click campaigns.
- 4. Email Marketing:- Email marketing is still one of the most effective digital marketing channels, though many people associate it with spam and treat such messages accordingly.
- 5. Social Media Marketing:- The primary goals of a social media marketing campaign are to build brand awareness and establish trust. As you go deeper into social media marketing, you can use it to obtain leads and as a direct marketing or sales channel. Promoted posts and tweets are two examples of social media marketing.
