PPC stands for pay-per-click, a model of internet marketing
in which advertisers pay a fee each time one of their ads is
clicked. Essentially, it's a way of buying visits to your site,
rather than attempting to
"earn" those visits organically.
Search engine advertising is one of the most
popular forms of PPC. It allows advertisers to
bid for ad placement in a search engine's sponsored
links when someone searches on a keyword that is related to their business offering. For example,
if we bid on the keyword "PPC software," our ad might show up in the very top spot on the Google results page.
Benefits of PPC Advertising
- PPC ads reach audiences cost-effectively
- PPC ads provide instant traffic
- PPC ads drive warm leads
- PPC ads lead to positive ROI (Return on Investment)
- PPC user data helps your SEO strategy
- PPC ads don't depend on algorithm changes
- PPC ads offer multi-layered targeting options
- PPC user data benefits your social media strategy
- PPC ads allow for smart retargeting
- PPC ads are easy to produce